Questão &
DefiniçãoMARKET RESEARCH
Let’s talk

LISTENING CLOSELY. RESEARCH DONE RIGHT.

Research is
about people.

Behind every answer is a story. We bring your brand closer to people through market research and care at every stage of fieldwork.

Tell us your next question Explore our work
People talking and sharing experiences in a welcoming setting
Different perspectives. Deeper understanding.

Brands that are part
of our team’s experience

MANENaturaP&GTakasagoNissinColgate

FROM QUESTIONS TO UNDERSTANDING

The world changes.
We listen.

What makes someone choose a brand? How does a product become part of everyday life? Where can an experience improve?

We start with your business questions. We design the research and oversee its execution, with attention to people, timelines and data collection quality.

Find the right approach for your research

WHAT WE DO

Your questions.
Our care.

Tailored studies and hands-on project support, from defining the target audience to overseeing fieldwork.

01 / EXPLORE

Qualitative
research

Conversations that help uncover attitudes, perceptions and motivations. Room to hear what a short answer may not reveal.

  • Focus groups
  • In-depth interviews
02 / MEASURE

Quantitative
research

Structured data collection to measure responses from a defined audience and support decisions about brands, products and experiences.

  • Face-to-face
  • Telephone / CATI
  • Web
03 / OVERSEE

Fieldwork &
verification↗

Data collection oversight and fieldwork verification, with attention to execution, deadlines and each study’s needs.

  • Fieldwork operations
  • Verification
  • In-house CATI
04 / EXPERIENCE

Mystery
shopping↗

A customer’s perspective on the shopping and service experience. Assessments through visits, calls and online interactions.

  • Mystery Shopper
  • Customer service experience

Have a different question? Let’s explore it together.

Talk to our team

THE PEOPLE BEHIND THE WORK

Experience has
a name.

A team with hands-on research experience, supporting your project with commitment, collaboration and trust.

20+ years of experience

Décio Macedo

Research and client relations

Postgraduate qualification in Marketing. Experience commissioning research at Editora Abril and delivering research for Brazilian and multinational companies.

Career experience with Quest International, Mane in Brazil and France, O Boticário and Natura.

15+ years of experience

Theo Moraes

Research experience

Experience across different stages of market research, including work at multinational research institutes.

Career experience includes Marketing Group do Brasil.

Fieldwork across Brazil

Marco Bressan

Quality Manager

Degree in Business Administration. Oversees fieldwork across Brazil.

Career experience: Mane do Brasil.

PESSOAS, LUGARES & POSSIBILIDADES

Closer to different
realities.

Explore the research spaces presented and contact us about the facilities available in Rio de Janeiro. Each place brings its own context, habits and perspectives.

Panorama of São Paulo
DIFFERENT PLACES. THE SAME CARE.

São Paulo

São Paulo / Southeast

Map of Brazil highlighting the state of São PauloSÃO PAULO

THE NEXT STEP IS A CONVERSATION

What’s your
next question?

Tell us what you need to discover.
Let’s shape your research together.

contato@questaoedefinicao.com.br
Let’s talk